A couple weeks ago I was asked a question that sounds like the answer should be super complicated, but in reality is quite simple:
Question: "I'm overwhelmed...Where do I even *start* when creating my 'brand'?!"
Short Answer: "Post about stuff you like anyway."
Long(er) answer: One of the most important elements to creating a successful online presence (and one of the biggest challenges for literally everyone) is to STAY CONSISTENT. And the easiest way to stay consistent is to create content that vibes with *who we are in the first place*.
Being exactly who you are means your content is going to be one, super important word: SUSTAINABLE
Think about it this way... if you're a vegan and you're cooking vegan meals every night, how likely are you to start a business that posts about hamburgers? Not very. Because it would take a LOT of research and work for you to constantly try to come up with new stuff to say about hamburgers. Because you don't eat hamburgers. Because you're a vegan. It would, however, be very easy for you to talk about different salad recipes. And plant-based proteins. And dairy substitutes. Because you're a vegan. Get it?
It sounds cheesy (sorry, vegans), but it's true. You have to figure out who you are, before you can attract the *right* people/clients/customers to your site. And then you have to KEEP COMMUNICATING who you are in a clear, sustainable, effective way. If that sounds daunting, don't worry! It did to me too!...
Which is EXACTLY why I came up with "MAGIC WORDS":
To give you the shortcuts I wish I'd had when figuring out how to fit all the different sides of me (Actress! Writer! Feminine Feminist!) into one, consistent package while still staying true to myself.
So where do you start when you're trying to hone in on who you are? Well, there are a lot of questions you can ask that'll help you figure it out. Kinda like those Buzzfeed quizzes that tell you which 90's movie character you are. (Don't lie, you know you've played more than one. And if you're curious, I'm Winifred Sanderson from 'Hocus Pocus'.)
Subscribe to this blog by joining my email list and to learn what some of those questions are!
Or, of course, you can hire me to help you figure it out: HERE.