I'M THE "JERRY MAGUIRE" OF COPYWRITING:
"HELP ME, HELP YOU"
REACH YOUR DREAM CLIENTS!
FIRST OFF: WHAT IS "COPY" EXACTLY?
Copywriting is the art & science of using words to advertise, market, or sell a good or service.
But, that definition sounds super boring.
I like to think of copywriting as a dating profile for your business; you only have so many words to clearly and effectively communicate who you are and what you offer in order to make a meaningful connection.
Copywriting is how you tell your story and show the real you behind your business, creating a sense of trust and loyalty and making people want to come back again and again.
HI, I'M KELSEY - I HAVE A LOT OF RANDOM SKILLS THAT ADD UP TO ONE THING:
TELLING STORIES.
Let's be real...spending hours writing yourself in circles totally sucks. Also, raise your hand if the word "branding" makes you cringe (a lot). ((SAME)).
HOW I WORK
First, I just sorta let you talk it out and tell me what you need. It's like therapy, really. Because as a business owner myself, I know it's scary to put your stuff out there! Because it's your BABY! And you want it to be PERFECT! And so you procrastinate actually making/releasing the thing because...*spoiler alert*...it's NEVER going to be "PERFECT".
THAT'S WHERE I COME IN
I get a sense of who you *really* are (not just who your Instagram says you are) and take a look at what you've already got.
Then I identify stuff that's gonna help tell your story, like:
- How you can improve what you already have
- How to refine the message you're presenting to make it more complete and accurate
- The kinds of people/clients/friends you should be targeting
- Some additional opportunities you can take to reach them
- Some attainable goals to work towards in the future
PRETTY COOL, RIGHT?!
Now, just like I say when I'm trying stuff on at the mall: this is NOT "one size fits all"! Some people need a total web copy overhaul, some need a few templates for marketing emails, some just need help knowing what programs can help them figure out what the heck to do with their Instagram feed. I'll always be honest with what I think is a good place to start for where you are with your business. I will never promise to give you the moon, but I will tell you actionable steps you can take to get there!
To learn more about rates/packages/offerings, click ASK FOR A QUOTE above and shoot me a note with a brief intro to who you are and what you're lookin' for. If you're ready to pull the trigger, click HIRE KELSEY and we can get started!
If you want to get a sense of who I am and what I'm all about, check out my blog* TEA TIME where I break down some super simple tips for getting the most out of your social media.
*You can also hire me for your own personal hour of "tea time" where I will answer any questions you have about social media strategy, and show you personalized tips and tricks to de-mystify Instagram, Facebook, and more!
If you want to get a sense of who I am and what I'm all about, check out my blog* TEA TIME where I break down some super simple tips for getting the most out of your social media.
*You can also hire me for your own personal hour of "tea time" where I will answer any questions you have about social media strategy, and show you personalized tips and tricks to de-mystify Instagram, Facebook, and more!
WHAT CLIENTS ARE SAYING
(And if that's not enough for you...)
TAKE IT FROM AN OSCAR WINNER:
Kelsey has a strong, unique voice, and an innate grasp of the elements of storytelling. She has quite an extensive set of life experiences which clearly contributes to her ability to empathize with her characters, feel comfortable in a variety of genres, communicate extremely well with collaborators, and never lose her baseline for remaining truthful to the human experience. She is quick, articulate, confident.
My admiration for her ability has led to a collaboration with her as writing partner. Taking on a writing partner to create original material is something I do carefully, after satisfying myself that this is a writer who can carry her weight. I can therefore tell you first hand that
Kelsey is a real talent, and a delight to write and create with.
-Ron Bass,
Academy Award Winner: Best Original Screenplay, "Rain Man", Writer: "Stepmom", "My Best Friend's Wedding"...