In my last post I shared with you guys WHAT the mysterious Instagram "Algorithm" is. In short:
The Algorithm gathers information behind the scenes as you use Instagram, keeping track of what you like, and boosting posts that are the most likely to generate engagement. Basically, it's constantly curating your feed so you see the posts you are most likely to "like", comment on, or click through to a person's profile- all based on your past behavior.
The algorithm only has one purpose: to KEEP PEOPLE ON THE APP LONGER.
What you may not realize as you're scrolling through your beautiful, customized feed is that you are only seeing 30% of posts from the people you follow. And whose fault is that? Yup. the algorithm. That's because Instagram is putting ONLY the BEST 30% of content in front of you at any given time. Which means if you want your posts to be seen, you have to work with the algorithm as best you can to make sure your posts are in that top 30%.
So basically, when it comes to the alrogithm, we can use all the help we can get!
Here's a few stats on why Instagram stories really DO matter and how you can use them to boost your engagement, hack the algorithm, and put yourself in that top 30%...
Tea Time w/ Kelsey Formost
These bite-sized tips are very helpful Kelsey, thank you. Your way of not making me feel stupid and sending them with love makes all the difference. Thank you - keep them coming!